Blogs

It’s no secret I nearly spat out my first matcha. The number one reason people are put off matcha after their first attempt is bitterness. They used water that was...

Matcha contains caffeine. That is not a secret, and it is not a negative; on the contrary, it is one of the reasons people drink it. But the question of...

I want to start this post with something you don't often hear from a matcha brand: matcha is not a weight loss product. No drink is. If someone is telling...

The UK matcha market has exploded. What was once a niche health food store product is now on supermarket shelves, in coffee chains, and on every other TikTok food video....

This is the question I get asked the most at pop-up markets, in DMs, and from first-time buyers, and it's a fair one. Matcha is genuinely unlike anything else, and...

Matcha has been at the centre of some extraordinary health claims in recent years. Some of them are well-evidenced. Some are wishful thinking. Some are a mixture of both. As...

For millions of people, the day doesn't begin until the first sip of coffee. Yet in recent years, matcha has become the drink of choice for health-conscious consumers, entrepreneurs, athletes...

Here is something nobody tells you: making your own granola is extremely easy, costs a fraction of what it does in shops, and makes your kitchen smell incredible. The matcha...